Sitanshu Chheda is the CEO and Director of Mango Art and Stationery, a Thane-based retailer of art supplies, craft materials, luxury pens and premium stationery. A graduate of NMIMS, he leads the brand’s growth across physical stores and online, and joined the board of Mango Stationery Pvt. Ltd. in 2019.
Under his leadership Mango moved into e-commerce and social media to reach artists, students and gifting customers across India. He has said that stepping into online retail helped Mango hear customers directly and respond quickly to what they want.
Sitanshu writes about running a resilient retail business in India: managing teams through slow cycles, serving price-sensitive but loyal local customers, and keeping stationery relevant in a digital world. His articles here cover art, writing instruments and corporate gifting from a founder’s point of view.
Curated pens and desk gifts that make a lasting impression on teams and clients.
How to pick your first fountain pen: nibs, ink, comfort and budget.
In a world full of chaos, there needs to be a place where you will find your inner peace.
